How to Create and Use Offers for Experiences
This article explains how to create and manage the Offers feature.
What are Offers?
Offers is a tool for bundling two or more products together, providing a discount during checkout when these bundled products are booked simultaneously.
Why would tour operators need Offers?
- To encourage customers to book multiple products in a single transaction
- To replace combo products set up for discount purposes
- To increase average order value and customer satisfaction
Steps to create Offers
Create the Offer
- Navigate to Settings > Product Extensions > Offers
- Click Add in the top right corner to create a new Offer
Select Experiences
- Using the drop-down, select the experiences that the Offer applies to
- You can choose up to 5 experiences to include per Offer
Configure the Offer:
- Enter the percentage discount for the experiences selected
- Tick the box to Apply the discount to Extras (optional)
- Tick the box to Apply the discount pick-up and drop-off (optional)
- Set Discount conditions (optional). If you've selected 3 or more experiences to bundle Offers, and toggle the All experiences must be booked to get the discount button, the discount will only apply when all experiences in the Offer are booked. If the toggle is off, the discount will apply when two or more experiences are booked.
Add Title and Save:
- Provide an internal title for the Offer
- Click Save and activate to automatically apply the Offer to the selected experiences
✴️ If you want to temporarily stop the Offer, you can toggle the Pause offer button to green to easily turn it off, if needed. Be sure to click Update and pause to save.
What does my customer see online?
When a customer selects a tour that is on Offer, they will see a Bundle and Save! section before proceeding to checkout where they can add additional experiences for the displayed discount by clicking the + Book in next step.
They will be directed to the calendar to select the number of participants, date and time of the new experience, then proceed to checkout.
Adding multiple experiences to a cart
- For bundles with more than two products, additional products are offered similarly
- If all products must be booked for the discount, customers are encouraged to complete the bundle
Checkout Process
- When the customer has completed all their selections, they can proceed to the cart and checkout as usual.
- If a customer has not selected to bundle in the beginning of the booking process, they are reminded of bundle options on the Complete your booking screen, where they have another opportunity to add additional experiences for a discount.
- The customer will see discounts as applied in the booking summary as they proceed to the payment page.
FAQs
What if I have other discounts like price modulators or promo codes?
- The highest discount is applied.
- Different discounts can apply to different products in the same booking.
Can I extend Offers to Marketplace resellers, OTAs, or Booking Agents?
- No, Offers is an exclusive feature only for products you own.
Do Offers work with Bókun API?
- Yes, they do! Refer to our API documentation for details.